Fashion Fresh uses Sanitone’s exclusive Platinum® Shirt Laundry Process, which guarantees the whitest-whites and brightest colors with clean, crisp collars and cuffs to make you look professional all day long. The Sanitone Platinum Process is specially formulated to work at lower water temperatures through the use of 16 proprietary ingredients including high-tech enzymes, eliminating the need for harsh bleaches and abrasive alkalis that attack clothing fibers. This exclusive, patented process reduces the potential for shrinkage, graying and even fraying, primarily because enzymes, by nature, only digest specific stains, not fibers! Your shirts will simply last longer because our process is easier on fabrics, yet tougher on stains.